How to Get Top Google Rankings Using Videos
Use Video to get to the top of Google’s Search Engine Results.
Great article by Nate Elliott of the Forrester Blog of how video can help to dramatically improve your Google rankings.
He says that most people (less than 20% actually) don’t optimize their videos for keywords. The key is to make use of Google’s blended results pages, which blend text results with found video results. They tested 40 of the most searched phrase and found that more than 50% of the results pages showed video listings.
Bottomline of the results is that you have 50 times better chance getting a page 1 result for a phrase when you have a video optimized for that keyword.
So how can you optimize your online videos? The agencies and search engines I’ve talked to offer a number of different tips:
- -Insert keywords into your video filenames.
- - Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
- - Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
- - Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
- - Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.
The best and easiest tool I’ve seen for getting all of this done is called Traffic Geyser. It saves me tons of time and the best of all is that it consistently allows me to dominate certain keyword phrases.
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